Broadcasting to a small, specific audience. Technological advances increasingly allow marketers to appeal to small target markets.

American business jargon. 2014.

Look at other dictionaries:

  • Narrowcasting — has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Narrowcasting involves aiming media messages at specific segments of the public defined by… …   Wikipedia

  • Narrowcasting — Se conoce con el término narrowcasting o difusión selectiva (por oposición a broadcasting, divulgación ) a la posibilidad de trasmisión de publicidad o información hacia segmentos diferenciados por valores, preferencias o atributos demográficos.… …   Wikipedia Español

  • Narrowcasting — Den Begriff Narrowcasting (engl., etwa Schmalfunk) prägte J. C. R. Licklider 1968 am MIT. Licklider bezeichnete damit eine Vielzahl spezialisierter, auf bestimmte Zielgruppen zugeschnittener Programme. Seine Vision führte schließlich zur Gründung …   Deutsch Wikipedia

  • narrowcasting — noun Date: 1928 radio or television transmission aimed at a narrowly defined area or audience (as paying subscribers or night workers) …   New Collegiate Dictionary

  • Narrowcasting — Система рыночных мероприятий, разработанная для продажи товаров на небольших (специальных) рынках сбыта …   Краткий толковый словарь по полиграфии

  • narrowcasting — n. network or program intended for specialized audience (opposite of broadcast) v. transmit a program to an intended or limited and specialized audience (opposite of broadcast) …   English contemporary dictionary

  • Narrowcasting — RadioPP Directed programming; targeting specific audience demographic …   Audio and video glossary

  • narrowcasting — / nærəυkɑ:stɪŋ/ noun the act of reaching only a small special audience through an electronic medium such as cable television …   Marketing dictionary in english

  • narrowcasting — E com targeting information to a niche audience. Owing to its ability to personalize information to the requirements of individual users, the Internet is generally viewed as a narrowcast (rather than broadcast) medium …   The ultimate business dictionary

  • narrowcasting — narrˈowcasting noun 1. Cable television 2. Broadcasting to a limited, often targeted, audience 3. The production and distribution of material on video tapes, cassettes, etc • • • Main Entry: ↑narrow …   Useful english dictionary

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